Hi, I'm Lana (rhymes with banana).

I've been a licensed North Carolina real estate professional since 2012, and I love helping people achieve their home-buying and selling goals. As your advocate, I'll guide you every step of the way, ensuring that you stay well-informed in this fast-paced market.

My husband, Eryk, and I take great pride in our involvement in this vibrant community. In 2019, we launched Yonder, a distinctive cocktail lounge located in downtown Historic Hillsborough. We are deeply committed to our community and the individuals who call it home. Recognizing the unique offerings of every corner of the Triangle, I feel confident I can help you uncover the ideal neighborhood, one that suits your lifestyle.

Ready to talk about the next steps? Drop me a line!

What Clients Are Saying

  • Lana was absolutely wonderful to work with. Her knowledge of the market saved me thousands of
dollars (at least $20k if not more) on the home that I love! She is sharp, timely, and informative. As a
first-time homebuyer, her presence and expertise made me feel at-ease. I felt she always had my
best interest in mind, and was open and honest with me so I could be prepared for each step in the
process. She listened to my wants and needs along the way, and I now have my dream home at a
price that was very comfortable for me. She is also kind, funny and enjoyable company which made
all of our appointments more fun! Thank you, Lana!!

    Keeley

  • Working with Lana was a great experience for us. Not only was she knowledgeable about the our preferred neighborhood but also personable, responsive, and organized. She understood the nuance we were looking for in a house; that it was less about checking boxes and more about a certain feel. She never pushed us to make offers above our comfort level, nor did she tell us to put in an offer on a place we were so-so on just to get us in a house. Because we were renting we could take our time to find the right home and yet within a year she had found the perfect place. All worked out wonderfully and we couldn't recommend her more!

    Meredith & Evan

  • Lana worked with me to find a home close to downtown Durham 2 years ago. Proximity was my priority, and the market was - and still is - incredibly tight. We looked at a number of houses, which helped me figure out things I liked and things I didn't. Throughout that process, Lana was patient, and made note of my must-haves and my just nice-to-haves. Then we found a house that seemed like a great fit, and lost it. However, that wasn't because Lana wasn't on top of things. We saw the house the day it was listed and put an offer in within 3 hours of that, losing it to someone who included an escalation clause in their offer, which I could not compete with. When all seemed lost, Lana spoke at length with the selling agent and found out that another house only a block over was going to be listed soon. We looked at it as soon as possible and I fell in love. We managed to wrap up a deal before it even hit the MLS. I love my little downtown house, and really appreciate the work Lana did to help me find it.

    J

  • Looking for an affordable home with good bones, lots of potential charm, and near the Eno River is pretty much what every young couple is looking for in Durham. The housing market is super competitive and there were several times we thought we'd found "the one." We would excitedly contact Lana, knowing we needed to move quickly to schedule a tour, make a decision and put in an offer. Lana was ALWAYS quick to respond, do research on the home, contact the selling agent and help us make an educated decision. She was quick to pick up on our style and what we were looking for in a home. Discussions about the housing market, Durham neighborhoods, and home-buying process were both informative and fun. The client/agent relationship never felt forced. It was like house shopping with a friend. During negotiations, Lana communicated our interests and needs clearly and confidently. We are so happy in our new place - it's rare to find a home that checks off all the boxes! We highly recommend Lana!

    Nick & Karli

  • Lana is incredible to work with. She goes above and beyond to make the process as stress free as possible. Cannot recommend her high enough. She made helpful suggestions to improve the curb appeal of the property and helped us stage the inside. She kept us informed through the whole process. Really loved working with her!

    Tracey

  • Lana Pierce helped us sell our house in Hillsborough, NC, with a closing scheduled for tomorrow. We are grateful for her support in helping us through this process.
She started by giving us informed advice on pricing, and then arrived a few days later with a full carload of items for staging. She worked hard to make every room in our house shine, which her team captured in beautiful photographs and video. We received our first offer three days after listing. Lana helped us negotiate final terms, always with calmness and reason.
We had a few other issues during our due diligence period and even days before closing, but again, she helped us through these twists and turns with calmness and reason to get to where we are now.
In addition to being a great person and someone we now count as a friend, Lana is an outstanding realtor. She is responsive, always follows through, has great attention to detail, has strong knowledge of the local market, has excellent negotiating skills, and always conducts herself with integrity. Selling (and buying) a home can be complicated and stressful. Having a strong realtor can make this process much easier. We can speak from experience in saying that we strongly recommend Lana Pierce to anyone considering selling (or buying) a home in our area. Item

    Nelson & Kim

  • We were very picky buyers and for a whole year, she was there whenever there was a house we were
interested in. From the beginning, she stated that do not settle for anything, make sure you love
the place. I would use her again and do recommend her.
We relied on her recommendations for inspections, all matters related to the closing, and even a
mortgage broker and were very pleased with the entire process.

    Jim & Debbie

  • Lana helped me sell the house in just days. We had multiple high offers. She is smart and works
hard to get the job done. I was so pleased with her work that I got her to help me buy a house too!

    KO

  • Lana made the home buying process SO easy. I was very nervous about the process as a first time
home buyer, and Lana was easily able to both clearly communicate while also giving me very
honest feedback. She made absolutely fantastic recommendations for inspectors and contractors,
but never made me feel pressured to use any particular vendor. She's ethical, knowledgeable, and
collaborative. Lana made great suggestions throughout the negotiations process. We would not
have found a truly ideal home without her!

    Michelle & Stephen

  • Lana found what believe to be an uncommon house in this market, and it suited my "asks" superbly. Her local knowledge and my trust in her abilities allowed me to act quickly and move with purpose. She kept me focused and shepherded me through the process once I was under contract. Buying a house is a stressful event. Having Lana at my side allowed me to make correct decisions without hesitation. Moving with confidence in this market is key. Lana brought that confidence to the table and helped me obtain a pretty aggressive goal. She's outstanding!

    John

  • Lana was instrumental in getting us the home we wanted. We went into the home buying process as total novices and unprepared, and saw our first house on a Friday without an agent or a plan. She caught us up to speed before the following Monday, explaining every step of the process with respect and taking the time to explain everything in detail even while expediting the process. Nights, weekends, we could count on Lana to work hard on our behalf.

    John & Stephanie

  • Words cannot describe how fortunate my husband and I were to work with Lana! She is honest, knowledgeable, trustworthy, experienced and extremely helpful. We are first time buyers and were guided the whole way through the process with such care and professionalism. Lana understood the importance of purchasing our first home and followed up on ALL angles possible to ensure that we would be able to attain the home that we hoped for. She kept us informed, educated us on the process, and always continued to follow up. When we found the place we wanted, Lana exceeded our expectations and then some. We needed to move fast on the property, and she was willing to work at all hours to set up inspections, review disclosures, sign paperwork - everything! Since that transaction, she has remained in close contact, sending hand written notes, emails and calls periodically to check in. If you are looking for a hands on, knowledgeable and kind realtor who will make you feel secure throughout the entire process, contact Lana Pierce. I would highly recommend her to everyone.

    Emily & Addison

  • Lana was the perfect realtor - she was organized, she was knowledgeable, she was personable, and she was thorough. The very first meeting after I told her I was looking, she handed me a large envelope with "Your House" written on it and inside was all sorts of paperwork of things to expect during the process, common prices for closing costs and inspections, and much more. She answered questions I had, had great suggestions, checked in on me, sent reminders, and was a good go-between with the seller. It all ended with her and I in a lawyers office signing closing papers and her handing me keys to my new home. I was extremely happy with Lana and the process and would highly suggest her to anyone looking for a home.

    Michael